Dorset Marketing Leaders Q&A Forum

About this talk

Dorset Marketing Leaders Forum (brought to you by Dorset Growth Hub/DGH & Intergage) brings you a hosted Live Q&A with members of the forum. Alex Turrell (Intergage) will co-host with Nicki Cluley (Watch This Space) and bring you live real world marketing questions that are posed to the forum members to give you insights and ideas taken from other local businesses and marketing specialists from those organisations. You will get the opportunity to listen to Dorset marketeers from B2B & B2C companies discuss recent trends, changes to marketing during Covid-19 and also hear about their marketing plans for the future.

You will also get a chance to pose your own questions to some of Dorset’s finest marketing specialists.

Agenda Introductions from Nicki & Alex - 10 mins B2B and B2C Breakout Rooms - 30 mins Summary and sharing ideas - 20 mins

B2C Breakout Room: Dan Buckley (AFC Bournemouth) Nikki Honer (More Buses) Donna Vincent (Margeret GRee Animal Rescue) Cate Battson (Dutton Gregory Solicitors) Lewis Barr (Frettens Solicitors)

B2B Breakout Room: Matt Lawrence (B4B Marketing Agency) Alexandra Crisp (Aeronautical & General Inst.) Susannah Brade-Waring (Aspirin Training) Cara Ashford (Global Radio) Lee Taylor (Steele Raymond Solicitors)

Questions to the Marketers: • Have you had to diversity your product/service offering to reach new or existing markets during the pandemic? • Have you used any new technology or tools during the last 3 months? E.g. marketing automation, CRM, live streaming etc. • How has your measurement of success changed since before the pandemic?